Strategic Management of Hotel Service Personnel Based on Innovative Approaches

Abstract

The article discusses the rapid growth of the hotel industry in the global economy, which is increasingly accompanied by
heightened growing attention from companies on service quality. This trend highlights the critical need for strategic human
resource management grounded in innovative approaches. Furthermore, it is essential that the recruitment, retention, and
development of personnel be integrated into the long-term strategic planning of management. The aim research is to identify
potential challenges in the strategic management of hotel service personnel and to determine innovative approaches to address
these challenges. Also, raising awareness about the complex set of personality traits, characteristics, competencies, and specific
requirements expected of hotel staff. The following aspects were identified and evaluated during the personnel strategic
management process:
 The importance of recognizing each employee as a unique individual;
 The need to focus on the psychological aspects of personnel.
Accordingly, the authors propose that the implementation of strategic management in hotel companies should be based on the
following innovative approaches:
1. „The Resource-Based View of the firm“;
2. „Holistic“ development of personnel.
In modern conditions, these approaches are unconditionally considered through a creative and innovative lens. They contribute
to identifying the qualities of personnel, as well as discovering their potential abilities and competencies, with the aim of
supporting their further development. This situation is particularly important, as both the requirements for employees and the
characteristics of the company’s personnel are changing. Values, culture, ethics, and norms must be updated as a whole, not just
in terms of technology. For a hotel company, human resources represent a particularly valuable asset. Ultimately, this leads to
high employee performance and, consequently, a higher quality of hotel service.